Top Underwear Brands That Actually Understood the Assignment
Most budget-friendly
1. Parade – Comfortable, colorful, and consciously made.
Avg. Price: $8–$18
Reviews: 4.5/5 (comfort, inclusivity, color variety)
Best For: Period weeks, lounge life, Gen Z softness
Sizes go up to 5X and personally, I’m a huge fan of their Embroidered Mesh Balconette Bra in Cherry. You can wear it under a tee or your favorite LBD on a night out on the town
2. Savage X Fenty – Sexy, inclusive, and always giving.
Avg. Price: $10–$30
Reviews: 4.6/5 (fit, sex appeal, size range)
Best For: Date nights, confidence checks, peekaboo moments
RiRi said all bodies deserve lace—and she meant it. VIP perks = heavy discounts and first dibs. I love that there’s something for everyone at every price point and her line goes from everyday to full brown risque.
3. Adore Me – Matchy-matchy energy without the markup.
Avg. Price: $10–$35
Reviews: 4.3/5 (variety, affordability, swim/lingerie crossover)
Best For: Travel, tropical fits, coordinated sets
Subscription optional. Great range for both chill and bold moods.
MID-RANGE: Style + Comfort Investments
4. CUUP – Clean girl meets comfort scientist.
Avg. Price: $18–$38
Reviews: 4.5/5 (support, aesthetic, breathability)
Best For: Elevated basics, capsule wardrobes, invisible lines
Mesh, minimal, and grown. Feels rich without screaming.
5. OEAK – Seamless, sculpting, and shockingly soft for the price.
Avg. Price: $27–$33
Reviews: 4.2/5 (comfort, fit, affordability)
Best For: Daily wear, soft support, minimal-core basics
6. ThirdLove – Practical baddie approved.
Avg. Price: $15–$28
Reviews: 4.6/5 (fit, half-cup sizing, comfort)
Best For: Office wear, daily errands, “I need no nonsense today”
The “oh this actually fits me??” moment. Half sizes are a game changer.
7. Cosabella – Romantic, breathable Italian lace.
Avg. Price: $26–$50+
Reviews: 4.7/5 (bridal feel, quality lace, softness)
Best For: Honeymoons, anniversaries, self-love ceremonies
Old money energy with modern fit. Delicate, not fragile.
HIGH-END LUXURY
8. D.bleu.dazzled – If Beyoncé wears it, it’s legit.
Avg. Price: $100–$400
Reviews: 4.8/5 (uniqueness, customizable, fashion-girl fave)
Best For: Mood-setting, romanticizing your life, IG aesthetics
Known for ultra-glam, crystal-covered lingerie worn by A-listers, this brand is where fantasy, fashion, and showstopping sparkle meet.
9. La Perla – The haute couture of underwear.
Avg. Price: $90–$300+
Reviews: 4.9/5 (quality, detail, generational slay)
Best For: Luxury gifts, wedding lingerie, “he has no idea how lucky he is”
Handmade lace. Iconic shapes. You wear La Perla when the outfit is the backup plan.
Final Take
Whether you’re looking for whisper-soft seamless panties or lace so fine it deserves its own nameplate, this list gives you real options for real occasions. Don’t settle for saggy, itchy, or just meh. Your underwear is the first layer—and we stay intentional around here.
Lence in Layers 